AA Stores LLC (doing business as Bloodline Health)
Last updated: 1/24/2026

1. Introduction

Bloodline Health (“Bloodline,” “we,” “our,” or “us”) is committed to protecting your privacy and personal health information. This Privacy Policy explains how we collect, use, store, and protect information when you access our website, services, and at-home fertility testing solutions (collectively, the “Services”).

By using Bloodline Health, you consent to the practices described in this Privacy Policy.

2. Information We Collect

a. Personal Information

When you use our Services, we may collect:

  • Name, email address, phone number

  • Date of birth and demographic information

  • Shipping and billing information

  • Account login credentials

b. Health & Biological Information

Depending on the services you choose, we may collect:

  • Fertility assessment responses

  • Semen analysis data (e.g., count, motility, morphology)

  • Lab results and clinician interpretations

This information may be considered Protected Health Information (PHI) under applicable laws.

c. Automatically Collected Information

We may collect:

  • IP address

  • Browser and device type

  • Pages visited and interactions

  • Cookies and similar tracking technologies

3. How We Use Your Information

We use your information to:

  • Provide, personalize, and improve our Services

  • Analyze and interpret fertility test results

  • Facilitate clinician review and consultations

  • Communicate results, recommendations, and updates

  • Process payments and fulfill orders

  • Ensure security, fraud prevention, and compliance

We do not sell your personal or health information.

4. Health Data & HIPAA

Bloodline Health works with certified laboratories and licensed clinicians. When applicable, we comply with the Health Insurance Portability and Accountability Act (HIPAA) and related regulations.

Your health data is:

  • Stored securely

  • Access-restricted

  • Shared only with authorized providers and vendors necessary to deliver your care

5. Data Sharing & Third Parties

We may share information with:

  • Certified clinical laboratories

  • Licensed medical professionals

  • Secure infrastructure, payment, and analytics providers

  • Regulatory or legal authorities if required by law

All partners are contractually required to protect your data.

6. Data Security

We use industry-standard safeguards including:

  • Encryption at rest and in transit

  • Secure access controls

  • Regular security monitoring

No system is 100% secure, but we take reasonable measures to protect your information.

7. Your Rights & Choices

Depending on your location, you may have the right to:

  • Access your data

  • Correct inaccuracies

  • Request deletion (subject to medical/legal retention requirements)

  • Opt out of marketing communications

Requests can be made by contacting:
📧 info@bloodlinehealth.com

8. Data Retention

We retain personal and health information only as long as necessary to provide Services, comply with legal obligations, and maintain medical records.

9. Cookies & Tracking

We use cookies to:

  • Improve site functionality

  • Understand usage patterns

  • Optimize user experience

You may adjust cookie preferences via your browser settings.

10. Changes to This Policy

We may update this Privacy Policy periodically. Changes will be posted on this page with an updated effective date.

11. Contact Us

If you have questions or concerns about privacy, contact:
📧 info@bloodlinehealth.com